Model behaviour: Jourdan Dunn on the catwalk, she is one of the few black women currently doing well in the fashion industry
Model behaviour: Jourdan Dunn on the catwalk, she is one of the few black women currently doing well in the fashion industry
I’ve not long returned from the resort collections for 2012. At Chanel, not a single black model walked among nearly 60 girls.
At Yves Saint Laurent, only one black model was on the catwalk: Marihenny Passible, an incredibly beautiful Dominican woman. And if you look at the covers of fashion magazines, you’d think Britain was still as ethnically undiverse as it was in the Fifties.
Yes, of course, we see BeyoncĂ© on many magazine covers and actress Thandie Newton has graced the cover of InStyle. Both women have landed lucrative ad campaigns: BeyoncĂ© at L’OrĂ©al, Thandie at Olay.
But these women are always so airbrushed, their hair ironed within an inch of its life, that they look almost white.

The problem is, as one black model puts it: ‘Fashion is still ghettoising those of us with very dark skin. BeyoncĂ© is always made to look so much paler than she really is that I don’t really relate to her.’

So far in 2011, not one black face has appeared on the cover of British Vogue. In fact, the last time British Vogue had a black woman on the cover was in November 2008.
While in its June 2001 issue, Vogue published a feature entitled The Arrival Of The Asian Supermodels, in that issue there was not one black or Asian model in an editorial fashion or beauty photograph. (A Japanese-inspired shoot entitled Neo Geisha uses a white model, Guinevere Van Seenus.)
Alex Shulman, the editor of British Vogue, denies that there is any discrimination going on. ‘I don’t think that fashion is institutionally racist in the slightest.
‘There have always been black players on the scene — at the moment look at the stylist Edward Enninful, make-up artist Pat McGrath and [models] Jourdan Dunn, Liya Kebede and Joan Smalls, who are at the top of the tree.
Thandie NewtonSinger Beyonce
Cover girls: Thandie Newton, left, and Beyonce have secured lucrative advertising deals but can often be airbrushed to look paler
‘In a society where the mass of the consumers are white and where, on the whole, mainstream ideas sell, it’s unlikely there will be a huge rise in the number of leading black models. If you look at the characters that sell magazines such as Grazia and Heat, it is Jennifer Aniston, Cheryl Cole and Catherine Middleton.’
Should we be concerned that Vogue is so selective?
Well, it remains true that where it leads, others follow. If a model lands British Vogue, her career is made in terms of more lucrative advertising campaigns.
For a black model to succeed, she needs a powerful protector. Naomi Campbell was championed by the late designer, Gianni Versace.
Unfortunately, the number of designers who think as he did are thin on the ground. Stella McCartney is a rarity in that she always casts diverse models.